The coronavirus pandemic and the mandate lockdown to prevent the spread of this deadly virus has impacted business dynamics. In other words, COVID-19 has changed the way businesses operate. It pushed startups, small businesses and industry leaders to look for ways to survive and navigate in this environment. The unpredictability, massive economic disruptions, and unstable circumstances due to the pandemic have made a profound impact on businesses. It has led them to take a new approach, implement digital solutions, and change their strategies.
In today’s blog post, we will discuss how COVID-19 has pushed companies over the technology & what notable differences they have made in the way they operate to keep their businesses afloat.
Impact of COVID-19 on Business Organizations
COVID-19 has changed the way businesses operate. Organizations have embraced the notion that rules should change in response to the changing scenario. From digital transformation to online content generation, let’s look at how COVID-19 has affected businesses.
The mandated lockdown and social distancing norms have forced businesses to go digital-first. Even the ones that had lingering doubts about the necessity of digitalization for business longevity have realized its importance and have now shifted towards digital transformation. More and more businesses looked for a reliable mobile application development company to help them reach their customers who are no longer able to pop to the shops and are shopping online instead.
Apart from creating applications that enable customers to shop for their favourite products from the convenience of their homes, many brands are taking it a step further and offering immersive experiences using AR and VR technology. It is an excellent strategy to improve your customer interaction, reach new customers, and get people talking about your brand even without meeting them in person. This strategy of using the technology is equally important for local and small businesses that previously did person-to-person sales.
Switching to Remote Working
Work from home is the new normal for everyone. Businesses that embraced this new way of working since the onset of the pandemic reaped many benefits. Video calls, Zoom meetings, building a remote team, and flexible work arrangements not only helped employees stay safe at home and be with their families but also led businesses to discover the perks of having a team working anywhere, anytime. Bigwigs like Twitter, Shopify, and Novartis decided to go remote-first and encouraged their employees to choose how and where they work.
Interestingly, the impact of COVID-19 on businesses in Canada led to the increase in the popularity of remote working. People will be working from home even after the pandemic is over. According to Statistics Canada, 22.5 percent of businesses expect that 10 percent or more of their workforce will continue to work remotely post-pandemic. This significant employment trend was an excellent example of changing business strategies that utilized less office space and saved more money. And, this new way of working is likely to continue after the pandemic ends.
Delivering Online Services
Apart from offering online shopping experiences to customers who couldn’t go to stores, many businesses and organizations from various sectors started delivering online services. This was particularly noticed in the healthcare sector.
The sudden lockdown and cancelled healthcare visits accelerated the growth of digital healthcare. Many physicians and healthcare professionals shifted to digital health apps to offer telehealth services. Videoconferencing consultations, remote monitoring of vital signs, and wireless consultations ensured patients received the right care, at the right time. It is expected that telehealth will revolutionize the healthcare industry and continue to meet patient demands with the help of mobile applications and other digital tools in the future.
|DID YOU KNOW?|
|70 percent of the Canadian population believed that digital health apps will be the future of healthcare, according to the Canadian Attitudes on Healthcare and Telemedicine Report.|
Changed Format of Content Generation
COVID-19 spared no one, not even the gaming industry. However, it was the only one that flourished during the pandemic. Online gaming worked as an entertaining alternative for people craving social engagement and boredom busters. It also helped in dealing with the stress and anxiety of social isolation.
While COVID-19 changed the way businesses operate for their survival, businesses in the gaming industry changed to capitalize on the situation. When major sporting events, like Wimbledon 2020 and the 2020 Summer Olympics, were cancelled, gaming studios started generating content for online platforms. As a result, PUBG MOBILE Pro League (PMPL) Americas was moved online to target their customers staying at home.
Read More: Impact of COVID-19 on the Gaming Industry
If there’s a question about how technology is changing the world during COVID-19, the answer will be – drastically. Technology helped businesses from various sectors survive and thrive amid the coronavirus pandemic. It also bridged the gap between customer and product. If it had not been for digital transformation, many organizations would have not recovered from the economic downturn during the lockdown. Businesses that adapted to the current situation are now preparing for the future because COVID-19 has led businesses to rethink their strategies and offerings. After all, this is how COVID-19 has changed the way businesses operate now.
If you’re planning to change your business strategies and take the digital-first approach, we can help you. Contact AppStudio for high-quality mobile and web application development services.