Latest iOS App Screenshot Sizes and Guidelines as Per Apple App Store

iOS Development
ios app store screenshot sizes and dimensions

App screenshots play a fundamental role in your app’s growth, whether you’re a designer, developer or marketer. It is crucial to understand the techniques, design tips and analysis that are important and recent to help you quickly cover all the bases. You are expected to include appropriate ios app store screenshot sizes when publishing an app in the Apple App Store. 

In your App Store page, the screenshots are shown and play a massive role in driving further downloads. To make a first impression, many smartphone users can use your app screenshots and determine if they want to download your app or not. Each screenshot you have must have a target and eventually have the best features of your app.

Must-Have Qualities For A Well Designed iOS App Solutions:

  • Appealing & eye-catching
  • Use readable captions
  • Better branding
  • Highlight unique functionality
  • Leverage user reviews
  • Use video previews
  • Follow the guidelines

Learn More About Apple’s Guidelines For Screenshots:

After all, it is proven that less than 2% of users press the “read more” button, and others disregard the definition of the app. It’s not shocking for ios app developers that visual contact has a more significant impact on individuals than written communication. Therefore, app screenshots are responsible for attracting the attention of prospective users and motivating them to install an app.

Photos and videos that are taken directly inside the app must be included. That means you are not authorised to use pictures or videos that show someone carrying an iPhone, for example.

Currently, Apple gives you ten screenshot slots. An added opportunity to advertise why people should download your app is an extra screenshot.

There is a large proportion of users whose interpretation of an app is primarily focused on the nature of its screenshots and app reviews. Your screenshots should, therefore, answer the following questions:

  • Can your app solve a user’s unique problem? ;
  • Is it a high-quality app? ;
  • Is investing time and cash on the app worth it?

Also Read : Latest Updates of Iphone 12 & its Benefits

Screenshot Sizes and Requirements:

Adhering to the Apple device sizes is the next significant aspect of designing iOS screenshots. The following tables outline ideas for apple app developers which sizes are needed and the corresponding portrait and landscape orientation pixels.

iOS App Screenshot Sizes for iPhones

Device size & namePortrait screenshot sizeLandscape screenshot size
6.5 inch : iPhone 11 Pro Max, iPhone 11, iPhone XS Max, iPhone XR1242 x 2688 pixels2688 x 1242 pixels
5.8 inch: iPhone 11 Pro, iPhone X, iPhone XS1125 x 2436 pixels2436 x 1125 pixels
5.5 inch: iPhone 6s Plus, iPhone 7 Plus, iPhone 8 Plus1242 x 2208 pixels2208 x 1242 pixels
4.7 inch: iPhone 6, iPhone 6s, iPhone 7, iPhone 8750 x 1334 pixels1334 x 750 pixels
4 inch: iPhone SE640 x 1096 pixels (without status bar)
640 x 1136 pixels (with status bar)
1136 x 600 pixels (without status bar)
1136 x 640 pixels (with status bar)
3.5 inch:iPhone 4s 640 x 920 pixels (without status bar)
640 x 960 pixels (with status bar)
960 x 600 pixels (without status bar)
960 x 640 pixels (with status bar)

iOS App Screenshots Sizes for iPads:

Device size & namePortrait screenshot sizeLandscape screenshot size
12.9 inch: 3rd generation iPad Pro2048 x 2732 pixels2732 x 2048 pixels
12.9 inch: 2nd generation iPad Pro2048 x 2732 pixels2732 x 2048 pixels
11 inch: iPad Pro1668 x 2388 pixels2388 x 1668 pixels
10.5 inch: 7th generation iPad, iPad Pro, iPad Air1668 x 2224 pixels2224 x 1668 pixels
9.7 inch: iPad, iPad mini1536 x 2008 pixels (without status bar)
1536 x 2048 pixels (with status bar)
2048 x 1496 pixels (without status bar)
2048 x 1536 pixels (with status bar)

macOS, tvOS and watchOS App Screenshots Sizes:

Device size & nameScreenshot sizeRequirement
MacOne of the following, with a 16:10 aspect ratio.
1280 x 800 pixels1440 x 900 pixels2560 x 1600 pixels2880 x 1800 pixels
For mac apps
Apple TV1920 x 1080 pixels3840 x 2160 pixelsApple TV apps
Apple WatchOne of the following:
312 x 390 pixels (Series 3)368 x 448 pixels (Series 5 and Series 4)
Apple watch apps

Portrait or Vertical Screenshots:

A popular ASO dilemma app marketers face is selecting between portrait and landscape screenshots. Some publishers end up sending horizontal screenshots as vertical ones that forget about the comfort of users, so this isn’t the best option.

In general, as such screenshots are easier to search quickly and a user can see three screenshots without further scrolling, it is recommended to stick to portrait orientation if possible.

App Screenshot Colors and Backgrounds:

All depends on your type of app. Sure, you’re not limited to the same palette of colors that your app design uses. It’s good to start with it, however, as it’s a simple but productive way of delivering the spirit of your app. 

If your app is playful, for example, by using vibrant custom colours for every screenshot, the screenshots should show it. The minimalistic design of an app can be applied to the colour layout of your device screenshots.

Closing Note:

You make your app more attractive to members of various cultures by localising screenshots, thereby massively expanding your user base. Think carefully about the models you want to mix and how the key features of your app will be illustrated.

With years of experience, Appstudio is a trusted mobile application development agency that helps startups and notable brands take their first step in the right direction. Our built applications are appreciated for their highly interactive UI/UX, impeccable design and flawless features that allow startups to provide your target audience with an unparalleled experience.

Get in touch with our creative team to receive innovative customize apple app development projects for our clients around the world.


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