10 Methods To Drive Engagement and Retain Mobile App Users

how to increase retention for apps

A recent study revealed that 20% and perhaps more of all apps are only used a single time and then never used again. Considering that many smartphone users have more than 50 apps on their phones, it behooves you to make sure that your app is not forgotten. That’s where mobile app development Toronto entrepreneurs and small business owners trust are here to help.

You will need to work with the proper mobile app development companies to ensure that your product offers something more than a one-time use. What follows are 10 methods or guidelines to help drive more engagement and retain customers in using your mobile app.

Deep Linking: This sends user to a specific screen or page inside the app when it’s originally opened. This means it takes them to the product they want to purchase right away which increases sales.

First-Time Use: It is said that you do not have a second chance to make a good first impression. With apps, your product really needs to stand out from the first use so that customers are more inclined to keep using it. A walk through guide included with the app can be helpful if it is short and to the point.

Onboarding Process: The simpler you make logging in and creating an account, the better impression your app will make. Be sure to optimize this part of your app so that it is as fast as possible.

Opt-Out: Allows your customers to opt-out of messages to avoid making them angry. Some customers love push messages, but some do not, and you want to keep them onboard by allowing for opt-out if they want it.

Personalization: Making the app more personal to the user means that they will go to it more often. This means a customizable experience for each customer so that they feel the mobile app is uniquely their own.

Proper Performance: How your app performs will go a long way towards ensuring that it is used frequently. So, you’ll want to test it out to make sure that whatever issues come up, that they are dealt with before it goes out to the public.

Rewards: Positive reinforcement is a good thing, so be sure your app comes with discounts for downloading and for the products or services that you offer. You want your app to provide real value to your customers.

Share-Friendly: Make your app easy to share and your customers will help with promoting it to others. You’ll want to make each app simple for customers to share to help grow your profits.

Target Customers: You can increase engagement by sending messages that are targeted to your audience. The less useful the message, the more likely they are to leave.

Listen: You must listen to your users to enhance engagement and to make your app better. When a systemic issue arises, fixing it quickly creates a solid impression.

The best app development Toronto companies will help you design and publish the right product to help retain usage over time. You’ll need to choose from the many app development companies to find the one that works best for your needs.

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