Internet is flooded with apps and rightly so as they provide companies and entrepreneurs with tools to engage new business models and increase their profits. However, having a sophisticated app that answers all areas is the key.
If you are looking to hire a company to develop an app, take a look at these top 10 mobile app development companies in Ottawa.
Mobile Digital Transformation
According to a study on the use of mobile phones in North America, nine out of ten users in North America have a cell phone. And people with smartphones have around a minimum of 25 apps on their devices. For this reason, more and more companies want to get ahead of the facts and launch their corporate mobile applications. Why? The applications make it easier for users to be informed about the news of their favorite brands whenever they want. But not only will we find a single advantage in mobile applications but there are several benefits for both companies and users.
Companies around the world have begun to migrate their marketing actions from the world off to the online world. This means that they have almost completely abandoned the physical world (hand out leaflets, print ads, or hang advertising billboards) to begin their immersion in the world of mobile devices. This is what we call Mobile Digital Transformation.
An App gives more value to customers
The business has to do with reciprocity. You offer a product and the customer offers attention and interest. Trust your business to buy or hire it. It is a bidirectional process. To promote sales opportunities, customers must be more involved in the business. You have to encourage interaction with the company. Only then can you promote more sales.
Furthermore, it is very important to offer the customer shopping experience. A value that they cannot find elsewhere or in the competition. That is the key to business success like Amazon. User Experience Ease in purchasing processes. Accessibility (always available from a mobile)
In this sense, applications open to businesses a range of options to foster and care for customer loyalty and loyalty. For example with loyalty programs: The more customers interact with your company and product, the more points they will accumulate, which in turn can be used for great deals on products they already know they want.
Starbucks uses its APP for your benefit by offering rewards exclusively to app subscribers, which motivates customers to buy coffee. They are even more advanced by allowing their users to pay directly from the application, accelerating the entire transaction process.
Build a stronger brand
One of the most important things a mobile business APP offers to your business will be to take care and work on communication between the brand and the consumer or customer. In this way, it is not only about sending offers, but also about working on their interest, their trust, or thus raising awareness among customers or brands.
It’s that simple. The more the audience trusts you, the more likely they are to hear your offers and even commit to your brand. With an application, the company can show its users why they should trust the brand. Of course, taking care of the messages and how to interact with the client.
If only the company APP is used to fill users with SPAM notifications, in the end, the effect will be the opposite, they will end up uninstalling the application and all the work will fall into an empty bag. It is as important to have a business application to know how to use it strategically. You have to know the customer, the users, and provide them with the right information. Well-used mobile business applications will allow you to educate your audience.
That is why many companies in all major sectors are developing strategies for mobile applications.
Enhance the benefits
It is a fact that as customer satisfaction increases, sales do too. 70 percent of shopping experiences are influenced by the way customers feel they are being treated.
This should already be in itself a reason to consider entering fully into the Mobile Digital Transformation. The fact of having a mobile application for business. Having satisfied consumers will increase demand and therefore sales.
Having a mobile application for business makes the user experience and contact with customers better. Above having an adapted website, the company APP allows interactions that a website does not achieve. Not even an email marketing strategy. Data from this past Christmas reflect that more than 41% of campaign sales came from mobile devices. Twice as the previous year. But it is a trend that will continue to grow. Users prefer the smartphone more and moreover the computer. They have more accessibility, they always have it on top and consult it anywhere.
In short, the digital era first brought a conversion of companies to the digital world. That stage ended a few years ago with the implementation of new web page designs more focused on the user, experience, positioning, and adaptation to mobile devices. However, we now live an era that goes beyond, the mobile digital transformation, focused directly on smartphones and tablets. A consumer who uses the phone more than the computer to buy and hire.
Companies must continue to evolve and adapt to the consumer. If purchases are made in the digital world, that is where it should be and if they are made from smartphones and mobile applications, companies should know how to read these needs and approach the consumer to make it easier.