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Why Product Management?

Why Product Management?

Product management plays a very important role that guides every step in product development lifecycle. Every company focuses on their prospective customers by considering them first and foremost.

Why Product Management?

Successful product management takes place when each and every team member reports to their leader. That leader maintains the information loop from customers to product development team and then back to the customers.

Product managers regularly advocate for customers within the organisation to build the best possible product. They also make sure the market requirement is fulfilled by focusing on their customers, product teams and other members for product development. We deliver better-designed and higher-performing products to uproot newer and better solutions.

What Role Does Product Management
Play In The Company?

Product management helps your company need to release your product into the market. It helps your company in following ways:

Proper Communication

Proper Communication

Product Management connects all company departments and external entities like customers, media, analysts, and partners. It helps Product Marketers, Program Managers and UX Designers to break down the overall responsibilities of Product Managers.

Analyse the Whole Product

Analyse the Whole Product

Product Management focuses on various aspects required to release the final product in the market. It emphasises on the product's features and benefits along with its values to make it easily understood by the customer.

Defining Product Strategy

Defining Product Strategy

Improper product management may mitigate risks and dependencies that will also affect the ship date. It also helps product marketers to create marketing collateral and train sales to improve the product quality as per market needs.

Quality Control

Quality Control

Project management is important because it ensures the quality of whatever is delivered consistently reaches its goals. Without a dedicated project manager, who has the backing and support of executive management, tasks are underestimated, schedules are tightened, and processes are rushed. The result is a poor quality output because no quality management is implemented.

Track Expenses

Track Expenses

It is very important for small businesses to keep an eye on their expenses as their financial resources may be limited. With the help of various project management methodologies, the entrepreneur will be able to oversee the main cost items as well as the estimated costs, purchases and payments.

Better Control

Better Control

For project management to be successful, you must have controls that help prevent major mismatches from the start. To set these controls, you can use milestones. The most effective milestones are external ones such as licensing and licensing.

How Agile Project Management Benefits Your Organisation?

Agile product management helps managers to guide the product through each step involved in product development lifecycle. Since agile programs use traditional and flexible approaches that makes the scope of a project very versatile as per market requirements.

Agile product management team spends less time for deliver the product in the market and to update it as per market needs. The product is delivered in one iteration at a time that allows customer data and team retrospectives to move to the next stage. Agile product management also helps developers to go through the product development cycles while maintaining the product vision and integrating customers throughout the development cycle.

How Agile Project Management Benefits Your Organisation

What is the relationship between product management
and other groups?

Every department of a company interacts with Product Management. When you introduce yourself to a department, ask them what the main deliverables were and they worked with Product Management. While you may not speak to the department every day, if you do, this is their perspective on their work and the nature of your work with them.



Finance is really focused on keeping numbers straight and making sure the company makes more than it spends. You work with this department on development costs, revenue and profit, pricing, and sometimes, forecasting.



Operations simplify the sequence of tasks for delivering products and services, as well as manage many important company processes. You need to convince them to implement a process that is as simple as possible so that your customers can easily buy your product.

Service and support

Service and support

Service and support provides after sales support that keeps your customers satisfied when they use your product. Talk to Support people to find customer problems and train them on new products and changes to existing ones.

Product Management - Intersection of Business, User Experience, and Technology

The product manager's scope is expanding rapidly, driven by the changes in the way software is developed: the ever-increasing role of data in product decisions, and the consumerization of B2B software, with a high role for design.

AppStudio, as a product management services provider in Toronto, helps companies transform their product management strategies by providing a dedicated development team and put in place the right product infrastructure as per the business product requirement. As a leading product management company, we provide customer-oriented product management services worldwide.



Product management helps teams to achieve their business target by maintaining a proper communication between developers, designers, customers, and the business owners.



Product management improves the user experience for the users of every product. Great UX helps customers to focus on products.



Product management takes place almost everyday in the engineering department. A thorough understanding of computer science is important to implement product management skills in organisation.

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Asked Questions

What is your product management strategy?+
What does your product manager/planner do?+
Does your company provide product marketers?+

Our Mobile App Development
Services Includes...

AppStudio is a leading mobile app development company in Canada. Here, you get a wide range of digital solutions under one roof. Our services include iOS mobile app development services, Android application development, web and mobile app development in Ottawa.

Excellent Quality Delivered on Time

Excellent Quality Delivered on Time

Full Confidentiality


Effective & Continuous

Effective & Continuous Communication

Friendly & Cordial in Nature

Friendly & Cordial in Nature

Experienced Team


Why Choose AppStudio For
Product Management?

Our Product Management team provides a flexible delivery model. We execute projects best suited to your business with a mix of onsite and offshore execution. We have expertise in building scalable business software and software applications for diverse industry verticals.

Absolute Support


Complete Technical Competency

Complete Technical Competency


Excellent Customer Service!

We were looking for a company to manage our product so we approached AppStudio for this work. They guided us with every step of the product life cycle. They worked very well on product management and delivered good results.

  • user
  • Jade Graham

Awesome Services

AppStudio worked with us on our product management. They managed our products really well, they guided us very well and how can we improve our product. Their team and services were really good and I am happy with their work.

  • user
  • Christian Gray

Incredible Support

AppStudio is a really good product management company, they helped us managing our product very well. They were always taking our feedback and made changes according to our requirements. They work in a very professional manner and managed our products very professionally.

  • user
  • Robert Fletcher

Nominated in 2018, 2019, 2020
as the Best App Agency of the year.

Our substantial R&D budget and innovation labs, spreaded across North America, ensure that we are up to date with the latest technologies & trends. This has been a key factor in helping us retain the title of the best-in-class mobile application development company.

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in the Studio?

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Enhancing your Business Value with Our Remarkable Digital Product strategy

Product Strategy

Our team of competent business strategists is performing their responsibilities as project managers, designers, developers, analysts and engineers with exceptional devotion. There is no single solution for every challenge as the business challenges are evolving rapidly associated with different people and different companies. All of these aspects have encouraged us to become more flexible, innovative, agile and unconventional for developing revolutionary products for our clients.

The designs of our apps have enabled them to process huge amounts of data, deciphering for its audience and delivering exceptional results for our clients.

Product Kickoff

Product strategy is about designing a blueprint of the product, completing the architecture of the app, planning to overcome challenges in the product designing process and the challenges related to the technicalities as well as risks associated with the product development. Our team understands the significance of product development and its impact on the success of any business. We believe in an intense analysis of the clients’ requirement and then providing a robust road map to the client. Our designers and app developers have a strong emphasis on effective strategy formation as planning leads to successful ventures. So, the whole team of Appstudio focuses on developing an exceptional product strategy that will ultimately result in outstanding deliverables. The process includes numerous phases to ensure the efficacy of the strategy.

Team Meeting

We believe in sharing ideas and maximizing the overall performance by conducting team meeting regularly. These meetings allow the team members to pontificate, brainstorm and argue on innovative ideas we want to include in the product planning.

Communication Protocol

In Appstudio, we give top-most priority to communication protocol because it allows us to interact with our clients and understand their preferences. These communication protocols set some rules that assist both parties towards effortless interactions.

Research & Analysis

Our work is entirely based on the technology and the rapid advancements in the field of technology encourage us to explore research and focus on continuous analysis. This feature helps in developing a contemporary product strategy.

Project Proposal

A project proposal is an outline that facilitates our relationship with our clients. We significantly discuss the framework related to the product strategy which ultimately affects the overall strategy formation positively.


Discussion is considered as one of the most effective and productive methods in our company to amplify the product development process and enhance the overall strategy formation related to the design and planning of the product. We believe in delivering exceptional products to the clients that are according to their requirements and accomplishing the primary purpose of the product development. The discussion phase includes some very important steps that can help the company as well as the client to understand and assist each other about the application development process and the ultimate objective of the client to design the product. Understanding the primary objective of the application development helps our team members to develop an application which depicts the true essence of the Client needs.

Project Brief

This segment of the discussion phase elucidates the brief characteristics of the project. This phase is an initial step that leads to a successful product strategy including the basics of the application demanded from the client.

Competitive Analysis

Our company understands the intense competition and availability of products and services related to the application in the market. We analyze the products available in the market and make sure that our product stands different in the market.

Persona Development

Our team believes in highly effective work and work for persona development in the initial stages of product development. This fictional presentation is based on an actual user. The primary purpose of persona development is having shared understanding related to the objectives set by our client.

Card Sorting

We use the method of card sorting for designing and evaluating the information about the product development phase. In this session, topics are organized into categories for better understanding and better discussion.

Client Feedback & Approval

Clients are always our priority and our team member including mobile app developers and business analysts have a very strong emphasis on including our clients in the process of development to get maximum feedback and approval.

Release of Deliverables

The last segment in Discussion phase is the release of deliverables. Our primary focus is on delivering the best to or clients while following the dates and deadlines. We ensure to deliver our product effectively and efficiently.


Our competent team of developers and designers have a strong emphasis on defining and elaborating the overall process of product development strategy. Regular meetings and discussions are conducted to share ideas and define the actual requirements of the client and designing the products according to the need. Moreover, the requirements are then aligned with the modern and contemporary technology to provide an exceptional experience. Use of storyboards and cross-check with the ultimate objective is considered as a continuous process throughout the strategy development phase.

Requirements & Analysis

Our development team pays immense attention to the requirements given by the client. The requirements are discussed with the client as well as the team members regularly because it is the most important aspect of our business.

User Flow/Storyboards

We have a special focus on understanding the overall requirements and organizing the project work regularly. To maintain the overall work done, our team uses a storyboard. This board is a graphical illustration of the overall project and its objectives.

Client Feedback & Approval

Clients are always our priority and our team members including developers and business analysts have a very strong emphasis on including our clients in the process of development to get maximum feedback and approval.

Release of Deliverables

The last segment in this phase is the release of deliverables. Our primary focus is on delivering the best to or clients while following the dates and deadlines. We ensure to deliver our product effectively and efficiently.


Design is one of the most important phases in product development strategy. It is primarily the ultimate service that we provide to our valuable clients. We have always focused on designing an exceptional and outstanding design because it helps us in making our brand image stronger in the market. Our team is 24/7 active for delivering the best to our clients and it can only be done through our product and services. In designing phase, analysis is done after gathering requirements and after designing, it is then hand over to the application programmers for final assessments.

Modeling and Ideation

The goal of our developers and programmers is to work in systemic, managed and deliberate approach towards the generation of game-changing ideas for our products in the strategy development phase. We believe in human development and train our team to have the maximum knowledge of technology that will enhance their ability to generate more innovative ideas.


At this stage, everything previously collected in the analysis begins to be seen visually, the UI designer intervenes in this process using mockups, wireframes, and wireflows, these being the main tools for the visual definition of the product.

High Fidelity Mockups

The models, a type of high fidelity design diagram, should aesthetically display information frames, content and functions. Unlike a wireframe, a model looks more like the finished product but is not interactive or clickable.

UX Testing

A study of UX is a record of occurrences that caused you to discover some fresh understanding, the response to an issue of UX architecture. UX Testing is an insight into your reasoning: it demonstrates the method and critical reflection, not the result.

Client Feedback & Approval

Clients are always our priority and our team members including developers and business analysts have a very strong emphasis on including our clients in the process of development to get maximum feedback and approval.

Release of Deliverables

The last segment in this phase is the release of deliverables. Our primary focus is on delivering the best to or clients while following the dates and deadlines. We ensure to deliver our product effectively and efficiently.

• Key Components Of Product Strategy

• Formulation of product strategy and communication architect

• Identification of opportunity and assessment of requirements

• Generation of innovative ideas

• Defining and specifying product according to the client’s requirements

• Planning of the project and road mapping

• Scheduling the development process

• Acquiring customers feedback and considering the reviews

• Guiding brands with the future endeavors