Enhancing your Business Value with Our Remarkable DigitalProduct strategy

Product strategy

Our team of competent business strategists is performing their responsibilities as project managers, designers, developers, analysts and engineers with exceptional devotion. There is no single solution for every challenge as the business challenges are evolving rapidly associated with different people and different companies. All of these aspects have encourages us to become more flexible, innovative, agile and unconventional for developing revolutionary products for our clients.

The designs of our apps have enabled them to process huge amount of data, deciphering for its audience and delivering exceptional results for our client.

Product Kickoff

Product strategy is about designing a blueprint of the product, completing the architecture of the app, planning to overcome challenges in the product designing process and the challenges related to the technicalities as well as risks associated with the product development. Our team understands the significance of product development and its impact on the success of any business. We believe in an intense analysis of the clients’ requirement and then providing a robust road map to the client. Our designers and developers have a strong emphasis on effective strategy formation as planning leads to successful ventures. So, the whole team of Appstudio focuses on developing an exceptional product strategy that will ultimately result in outstanding deliverables. The process includes numerous phases to ensure the efficacy of the strategy.

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Team Meeting

We believe in sharing ideas and maximizing the overall performance by conducting team meeting regularly. These meetings allow the team members to pontificate, brainstorm and argue on innovative ideas we want to include in the product planning.

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Communication Protocol

In Appstudio, we give top-most priority to communication protocol because it allows us to interact with our clients and understand their preferences. These communication protocols set some rules that assist both parties towards effortless interactions.

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Research & Analysis

Our work is entirely based on the technology and the rapid advancements in the field of technology encourage us to explore research and focus on continuous analysis. This feature helps in developing a contemporary product strategy.

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Project Proposal

A project proposal is an outline that facilitates our relationship with our clients. We significantly discuss the framework related to the product strategy which ultimately affects the overall strategy formation positively.


Discussion is considered as one of the most effective and productive methods in our company to amplify the product development process and enhance the overall strategy formation related to the design and planning of the product. We believe in delivering exceptional products to the clients that are according to their requirements and accomplishing the primary purpose of the product development. The discussion phase includes some very important steps that can help the company as well as the client to understand and assist each other about the application development process and the ultimate objective of the client to design the product. Understanding the primary objective of the application development helps our team members to develop an application which depicts the true essence of the Client needs.

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Project Brief

This segment of the discussion phase elucidates the brief characteristics of the project. This phase is an initial step that leads to a successful product strategy including the basics of the application demanded from the client.

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Competitive Analysis

Our company understands the intense competition and availability of products and services related to the application in the market. We analyze the products available in the market and make ensure that our product stands different in the market.

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Persona Development

Our team believes in highly effective work and work for persona development in the initial stages of product development. This fictional presentation is based on an actual user. The primary purpose of persona development is having shared understanding related to the objectives set by our client.

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Card Sorting

We use the method of card sorting for designing and evaluating the information about the product development phase. In this session, topics are organized into categories for better understanding and better discussion.

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Client Feedback & Approval

Clients are always our priority and our team member including developers and business analysts have a very strong emphasis on including our clients in the process of development to get maximum feedback and approval.

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Release of Deliverables

The last segment in Discussion phase is the release of deliverables. Our primary focus is on delivering the best to or clients while following the dates and deadlines. We ensure to deliver our product effectively and efficiently.


Our competent team of developers and designers have a strong emphasis on defining and elaborating the overall process of product development strategy. Regular meetings and discussions are conducted to share ideas and define the actual requirements of the client and designing the products according to the need. Moreover, the requirements are then aligned with the modern and contemporary technology to provide an exceptional experience. Use of storyboards and cross-check with the ultimate objective is considered as a continuous process throughout the strategy development phase.

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Requirements & Analysis

Our development team pays immense attention to the requirements given by the client. The requirements are discussed with the client as well as the team members regularly because it is the most important aspect of our business.

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User Flow/Storyboards

We have a special focus on understanding the overall requirements and organizing the project work regularly. To maintain the overall work done, our team uses a storyboard. This board is a graphical illustration of the overall project and its objectives.

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Client Feedback & Approval

Clients are always our priority and our team member including developers and business analysts have a very strong emphasis on including our clients in the process of development to get maximum feedback and approval.

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Release of Deliverables

The last segment in this phase is the release of deliverables. Our primary focus is on delivering the best to or clients while following the dates and deadlines. We ensure to deliver our product effectively and efficiently.


Design is one of the most important phases in product development strategy. It is primarily the ultimate service that we provide to our valuable clients. We have always focused on designing an exceptional and outstanding design because it helps us in making our brand image stronger in the market. Our team is 24/7 active for delivering the best to our clients and it can only be done through our product and services. In designing phase, analysis is done after gathering requirements and after designing, it is then hand over to the application programmers for final assessments.

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Modeling and Ideation

The goal of our developers and programmers is to work in systemic, managed and deliberate approach towards the generation of game-changing ideas for our products in the strategy development phase. We believe in human development and train our team to have the maximum knowledge of technology that will enhance their ability to generate more innovative ideas.

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At this stage, everything previously collected in the analysis begins to be seen visually, the UI designer intervenes in this process using mockups, wireframes, and wireflows, these being the main tools for the visual definition of the product.

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High Fidelity Mockups

The models, a type of high fidelity design diagram, should aesthetically display information frames, content and functions. Unlike a wireframe, a model looks more like the finished product but is not interactive or clickable.

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UX Testing

A study of UX is a record of occurrences that caused you to discover some fresh understanding, the response to an issue of UX architecture. UX Testing is an insight into your reasoning: it demonstrates the method and critical reflection, not the result.

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Client Feedback & Approval

Clients are always our priority and our team member including developers and business analysts have a very strong emphasis on including our clients in the process of development to get maximum feedback and approval.

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Release of Deliverables

The last segment in this phase is the release of deliverables. Our primary focus is on delivering the best to or clients while following the dates and deadlines. We ensure to deliver our product effectively and efficiently.

Technology Stack

When we use a mobile application we ask for information continuously, it does not matter if the app is for information search, a game or a social network. This implies that a part of the app (the Backend), has to be able to find and access the information we request. While developing products for you, we apply all the available technological advancements so that you get the best of this world. Our product strategy teams make sure that our designers and developers are on the same page.

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For macOS or iOS, the best option is to do it in Swift. The most used programming languages are over 20 years old. But that which at first sight can be considered a disadvantage is a great advantage. Why? Because it is a language adapted to the needs we currently have.

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Objective C

Objective-C is much less compromising with errors, has a complicated syntax and also offers certain concepts that are complex for programmers that come from other languages. However, the main libraries for iOS are written with Objective-C.

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React Native

React Native is one of the most fashionable technologies at the moment. When developing an app in React Native, the code we write is the same for the Android and iOS versions. However, if not handled well, it could ruin the whole development process.

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The strength of flutter is that it has a single codebase which can be utilized to build apps for mobile, web and even desktop. It’s an open-source platform while it’s a primary method to create apps for fuchsia.

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Xcode is an IDE (Integrated Development Environment) of Apple that can be used to develop applications in several languages. Specifically and among others, it allows the creation of apps for iOS mobile devices, such as iPad, iPhone or iPod, something that we are expert at Appstudio.

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Java is an object-oriented programming language created in 1991 and published in 1995 by Sun Microsystem (acquired by Oracle in 2010), with the intention that programmers write the code only once and execute it on any device.

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Many confuse Javascript with Java but both languages are different and you have their unique characteristics. Javascript has the advantage of being incorporated into any web page, it can be executed without the need to install another program to be displayed.

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SQL (Structured Query Language) is a standard and interactive language for accessing relational databases that allow you to specify various types of operations in them. SQL offers the possibility of consulting to recover information from databases in a simple way.

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NodeJS is an open-source JavaScript (which is why the JS flag is included) that is designed to generate highly optimized applications. Taking advantage of the V8 engine allows Node to provide a server-side runtime environment that compiles and executes codes at incredible speeds.

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Angular is a development framework for JavaScript created by Google. The purpose of Angular is to facilitate the development of SPA web applications and also give us tools to work with the elements of a website more simply and optimally.

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It is the evolution of a platform that has been improving since Google bought it in 2014 and then continued to improve it with the purchase of Divshot equipment. It allows to build better apps, save time, avoid bugs and obtain an acceptable level of quality.

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It is a highly recommended web system that energizes quick improvement and spotless and sophisticated structure. It is the only framework that “by default” comes with an active management system, ready to be used without any configuration.

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Android Kit

SDK is the acronym for “Software Development Kit”. The SDK brings together a group of tools that allow the programming of mobile applications.

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Material Design

Material Design is an Android-oriented design language created by Google, supporting onscreen touch experiences via cue-rich features and natural motions that mimic real-world objects. Designers optimize users' experience with 3D effects, realistic lighting and animation features in immersive, platform-consistent GUIs.

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Kotlin is a statically typed programming language, that is, it is the virtual machine that infers the type to the variables and, therefore, does not have to be specified. It is a language that runs under the Java Virtual Machine, so it has the same performance as Java, without penalizing this aspect at any time.

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Android Studio

Android Studio is set of tools for the rapid creation of applications in Android. The interesting thing about Android Studio is that it automates some functions so that developers can concentrate on the purest design of a native application.

Key Components Of Product Strategy

Formulation of product strategy and communication architect

Identification of opportunity and assessment of requirements

Generation of innovative ideas

Defining and specifying product according to the client’s requirements

Planning of the project and road mapping

Scheduling the development process

Acquiring customers feedback and considering the reviews

Guiding brands with the future endeavors

Our Work

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Amy Macedo

Based in Canada, Amy’s channel Macedo Beauty has over 800K subscribers who come to her for makeup tips, reviews on the latest products and basically anything to do with beauty

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RecoSpot is a social media platform that provides a simple way to recommend and discover local food & drink spots in Toronto through photos. See where people are going around the Greater Toronto Area and plan your visits to spots that interest you

Industries We Serve

We have experience of handling diversified genres of life and industries. We work for the transformation of your businesses.

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On Demand Services

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Beauty & Fashion

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Enterprises Applications

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Events & Entertainment

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Retail & E-commerce