Cost effectiveness

The startups require a solid sales strategy to enable business growth and economic sustainability. In this sense, the importance of apps in companies lies in their versatility to generate income and optimize the purchase. With a mobile application you can acquire income through advertising, regular or single subscription, premium services and downloads.

Likewise, different digital methods can be offered to the user to make the purchase quickly, safely and easily. This favors the return of customers and a good flow of sales.

• Always stay present and accessible on the user's phone, without having to force him to enter the web or third-party servers Acquire notoriety in other corners of the internet with a wide audience, such as Google Play stores and itunes.

• Acquire notoriety in other corners of the internet with a wide audience, such as Google Play stores and itunes.

Innovation and current affairs

All successful companies have something in common: they are geared towards technological innovation and go hand in hand with market trends. In a world where the user demands immediacy, simplification and hyper connectivity, apps have the ability to meet the needs of the current customer in any niche market. Similarly, they are such versatile programs that allow companies to develop disruptive ways of presenting their services to the public. With this, scalable startup models can remain valid over time.

Innovation and current affairs

All successful companies have something in common: they are geared towards technological innovation and go hand in hand with market trends. In a world where the user demands immediacy, simplification and hyper connectivity, apps have the ability to meet the needs of the current customer in any niche market. Similarly, they are such versatile programs that allow companies to develop disruptive ways of presenting their services to the public. With this, scalable startup models can remain valid over time.

Differential advantage

App downloads increased 8% in 2017 and the sector is projected to continue to boom steadily in the coming years. Although the figures show the potential of these programs, there are still many companies that are reluctant to implement them in their business models, either because they are unaware of the scope of the apps or because they fear disruptive changes.

In this rant, businesses that dare to experiment with new technologies end up taking the baton of the market, able to obtain a differential advantage compared to companies with traditional models and are positioned in the minds of a new generation of consumers, the millennial.

Best customer service system

Apps also optimize customer service systems. Applications can integrate AI technology to offer immediate and personalized responses, as well as integrate into Customer Relationship Management programs and omnichannel systems.

Extensive user knowledge

Understanding consumer behaviors and needs is an essential job for the growth of new businesses. Mobile applications, in addition to generating benefits in user experience, also provide startups with up-to-date data on customer movements and characteristics. With this information you can improve products and services, assess their quality, as well as make decisions about the direction of the company with greater precision.

Customer retention

Finally, all these benefits of the use of apps by the customer, are reflected in the ultimate goal: customer retention after purchase. Why? If your customer makes a purchase in your e-commerce and does not know you again, it is much more complicated to repeat a purchase since the market is flooded with companies and brands that a priori are similar to yours.

The aforementioned benefits will allow you to customize the user experience, due to the more information you have about it. The result will be to achieve a greater identification of the brand by the user and, therefore, a greater probability that it will make a purchase again, significantly reducing the costs of customer acquisition.

It is already clear that the growth of startups requires the use of new information technologies. While implementing apps in business models is an essential task, it is also essential to keep these applications updated to avoid obsolescence and ensure their durability with the advancement of technology.

It has been determined that users want, in addition to a reinforcement in privacy, the simple and fast handling of it so as not to compromise their experience in the application. Security updates that best meet these requirements are biometric access systems such as facial recognition, voice identification and fingerprint.

Biometrics systems are especially useful when apps require the use of sensitive data such as access to financial products, card numbers and fast payments.