Losing weight can be a challenge, but the process of weight loss is simple. The Ideal Protein Ketogenic Weight Loss Protocol is a medically developed 4 phase protocol containing 2 key components – weight loss and a healthier lifestyle education so that you are empowered to sustain your weight loss results over your life course.The IdealSmart App is a personalized Lifestyle Building assistant designed to help dieters achieve their weight loss goals while on the Ideal Protein Protocol.
Type of work
App Development, UX UI
Early discussions with the Ideal Smart Marketing team helped us to get a sense of what would be their brading preferences. We worked with the product owners to craft a vision, exploring the key journeys and overall structure. Quick-fire sketching allowed for rapid exploration of different routes in order to establish a clear direction for the user experience.
The designers at AppStudio made their choice of a color palette with a white background with blue and green accents, that worked well for creating deep contrast with white active icons.
We iteratively increased the fidelity of the sketches, also giving consideration to Android/iPhone variations. Creating Invision prototypes allowed us to demo the experience and bring it to life, while two focus groups and accompanying interviews allowed us to test and validate assumptions to create this unique user interface. The target audience of Ideal Smart App was primarily weight loss patients between the ages of 35-50 years. Intuitive navigation was set as the biggest priority to make the app applicable even for people with low or medium level of tech literacy.