The UX is the user experience that lives before, during and after interacting with the mobile app or website. While the UI is the user interface, both the architecture of the mobile app and the elements in it. Making good use of UX and UI can positively benefit your app, customers and eventually will increase the brand value and revenue of your business. Good usability will make it easier for the user to reach the goal. To inform in a simple way and with a correct integration of the design, will mean an important saving to the company. Moreover, with the efficient purchase process, companies get more business.
How do large companies make the interfaces of their applications or their systems? Apart from having a very large team of engineers, designers and many other people, they stick to a very particular concept of "simplicity”, in order to have a completely usable and intuitive product, where you know what to do without having to spend hours learning to how to use the system, what companies take into account when developing an application is to know what its purpose is, what it will be developed for and what the system will actually do and hence add other elements to it.
Since the preliminary functions are ready, they make several designs designed on the elements already defined and choose one that is simple, easy to use and that covers the need for which it was developed, all this leads us to think, "this is very easy in concept " yes, but at the time of practice, why doesn't it go well?
One of the most common problems when developing a system is that we start writing code without stopping to think what things the system will have and most of the time the graphic part or the user interface is left in oblivion and we say "it doesn't look so cool, but it works ", this is a wrong thought, because every part of the system from the Backend to the Frontend must be well thought out, think about each element that we are going to add, animations, shadows, etc. ... continue with this thought, usually leads to saturated interfaces of elements, turning the user experience when using the system in a complete disaster.
Broadly speaking, we can define it as the user interface which allows you to have control of a site or application, but this goes a little more in-depth, from how interfaces are conceived when they are on paper until they are assigned a color and space in the interface.
It refers to the degree of satisfaction that a user has when using a site or application which comes hand in hand with a constant improvement of usability and accessibility, the point of all this is that the user likes to be on our site, but how we develop our system based on this?, it is simple, when talking about UX, we mean what, when, where and how a person accesses our platform, and it does not have to cost the user much of his time.
As I mentioned at the beginning we have to stick to a concept of simplicity when thinking about the user interface, knowing who will be addressed and what the purpose is or what will come to meet, are core pieces when developing a system.
It is always good to compare our system or application with others (I talk about applications of large companies) and think about what is different about my application or what makes it special, what distinguishes it from the rest because this will help people to recognize it.
Apart from all the beauty that your platform or application can have, you have to keep in mind that first impressions are the most important when a user enters the platform, satisfaction when navigating your platform can be an of the reasons why that user will return, or not, to use it and it's not just about that person using it but also that he can recommend your application. The content is very important since it is another reason why people will be inside your application, the content must be short, easy to understand and with images or videos, this catches people's attention.
Here at Appstudio, we prioritize and excel in design prowess. Our design teams are always accessible by our clients as we believe without an efficient design and usability, the concept of having a mobile app fails. We focus on your strategic goals and deliver fine visual interactions. We also collaborate with our Engineering team to ensure our designs are technically feasible within the constraints of the project. At the same time, we’re constantly tracking innovative new technologies that can make the experience more seamless and integrated. Unlike others, our design team remains onboard the whole journey and ensures that our product will enhance customer service and meets users’ needs.
Currently in the world of IT, Software Development and Apps are taking more into account the importance of the user of our products. We must keep in mind that by default the absence of UX design in our product results in a bad user experience, it is in our hands to guide our product along the path of a positive and satisfactory experience for our users. The role of UX is focused on research, usability tests and information architecture design, while the UI designer peruse all the information collected and analyzed by the UX designer to translate it graphically in the look and feel and front end of the product.
Investigating and concluding what will be the majority public that will use our service or application is fundamental, since it will make the difference between developing something that we believe the public wants and offering something with what we know will be satisfied.
A user story depicts something the customer wishes to achieve through the use of the software product at its root. Never place a layout component in an app that has no user story to complement. It makes the life of the developer easier and ensures smooth organization.
At this stage, everything previously collected in the analysis begins to be seen visually, the UI designer intervenes in this process using mockups, wireframes and wireflows, these being the main tools for the visual definition of the product.
The models, a type of high fidelity design diagram, should aesthetically display information frames, content and functions. Unlike a wireframe, a model looks more like the finished product, but is not interactive or clickable.
The prototyping is the combination of wireflows and graphic design. It is here that the product is materialized, the main function of the prototyping is to give interaction to the high fidelity mockups so that the user can navigate in the prototype as if it were the final product.
A study of UX is a record of occurrences that caused you to discover some fresh understanding, the response to an issue of UX architecture. UX Study is an insight into your reasoning: it demonstrates method and critical reflection, not the end result.
As the development of new applications grows, the User Experience (UX) and User Interface (UI) type design tools have become more prominent among developers, graphic designers, creative agencies and users related to the creative area. Fortunately, UX / UI design is becoming increasingly important when looking for the success of our applications and websites. For this, we have countless tools that facilitate the UX / UI design processes. These UI/UX tools allow us to face and maneuver the various stages of a project's workflow, from research to design, through prototyping and final delivery.
The sketch is ductile, simple to use, think of code (key for any Designer) and, above all, it is open to the thousands of available components that make it compatible with openwork and pushes quality.
Adobe Experience Design CC, also known as Adobe XD was launched in 2016 as part of Creative Cloud. Since then it has been established as a complete UX design tool of the most efficient. It allows you to control and customize your experience.
Invision, the power offered by the tools focused on the creation of prototypes, which allow you to quickly create interactive models with real web experience. It also offers mobile prototypes with gestures with the possibility of starting user tests.
The good thing about Photoshop for UX is that you probably already have it. Add to this that you are familiar with the tool. But many will wonder if it is suitable for the design of UX? Let's not forget that it was developed as a photo editor, not as a UX design tool.
Another great prototyping tool with which you can design and share projects thanks to the server it provides in which it is possible to publish the prototypes privately associated with documentation and interactive specifications.
The principle allows for an easy and convenient method to create user interfaces that are both articulated and responsive. Whether you design a multi-screen app's stream of fresh animations, Principle enables you to generate models that sound and incredible.
Marvel is a prototyping instrument based on a browser that simplifies the prototyping process. It enables you to publish and attach motions and steps to your image files. It endorses the immediate sharing of specific kinds of photos like JPG, GIF, and PSD.
Figma is a cloud-based development instrument in terms of functionality and characteristics comparable to Sketch, but with large variations that render Figma superior for group engagement. Moreover, it runs on any platform.
The User-Centered Designs involves a focus on the needs, pains, and challenges that surround the users. Through research, testing, and a host of other tools, it is possible to develop a completely user-focused product. The purpose of the concept is to improve user interactions and experiences. Contrary to an old mindset, where Design was focused solely on corporate goals. The truth is that today no digital design is worthy without a superior UI/UX. Appstudio has a long history of working with every available platform whether it be iOS or Android apps, Web, wearables, and tablets.
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